<aside> A results-driven digital marketing specialist with a background in Marketing & Management, certified in Data Analysis, and passionate about growing software and e-commerce brands using creative and analytical strategies.

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About Me

Hi, I'm Yishak Mulugeta – a digital marketing strategist based in Addis Ababa, Ethiopia. With strong foundations in content marketing, analytics, and social media campaigns, I help software brands and startups grow faster using data-backed strategies. I'm Google and HubSpot certified, and always eager to explore the latest tools in the digital world.

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📧 Email: [email protected]

🔗 LinkedIn: linkedin.com/in/yishakmulugeta

📍 Location: Addis Ababa, Ethiopia

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⚙️ Skills & Tools

Core Marketing Skills

Tools & Platforms

📁 Projects & Case Studies

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📘 Project: SEO Audit for Lunax Beauty Store

Goal: Improve search visibility and reduce SEO errors

Actions Taken:

• Ran a full SEO audit identifying 5+ technical issues
• Researched 30+ keywords using Ubersuggest and GSC
• Fixed issues: multiple canonical tags, duplicate meta descriptions, long URLs
• Proposed mid-funnel blog content around product use-cases

Results: Estimated 35% increase in organic visibility

Tools Used: Ubersuggest, Google Search Console, Looker Studio

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📕 Project: Social Media Strategy for Lunax App

Goal: Increase app sign-ups and brand visibility

Actions Taken:

• Designed a 4-week content calendar for Facebook & Instagram
• Created 5 ad creatives + variations (A/B tested)
• Wrote copy, set targeting parameters, and recommended budget split
• Integrated a simple influencer strategy using TikTok

Results:

• Targeted +10% engagement increase
• 20% growth in email sign-ups

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🎓 Certifications

Online Certifications.pdf